A staffed specialty coffee bar at 51 Flinders Lane, run entirely by Coffee on Cue, built around a 12-week proof of concept to provide you with the data WPP needs to decide whether it stays.
WPP has a straightforward question about its new floors: does a coffee bar change how people use them? This proposal is built to answer it in 12 weeks.
Coffee on Cue provides everything: a barista, a two-group machine, coffee, milk, cups, ordering technology and a live dashboard, Tuesday to Thursday, 8:30am to 2:30pm. Our recommendation is a bench-top bar on level 6. A cart on level 5 is the alternative.
This proposal has been modelled on a 200 cups per day average. WPP can fund that in full, or ask the team to contribute at the till, which reduces WPP's investment. The calculator shows both. The first 12 weeks are a proof of concept. At the end of it, WPP can leave with no strings attached or explore the opportunity to transition into a permanent contract.
Source: discovery call 26 October 2026 and site visit 26 October 2026.
Both setups carry the same investment. The choice is about what WPP wants the coffee bar to achieve.
A coffee bar on the floor gives WPP numbers it can track from the first week.
Employees spend an average of 20 minutes daily on external coffee runs. An in-house service converts this into productive work time, saving thousands of hours annually.
JLL recorded an 18% increase in office attendance following implementation. Premium amenities give people a reason to come in.
Premium workplace amenities can reduce turnover by up to 25%.
Communal coffee spaces encourage cross-team interaction and spontaneous collaboration. Happier employees are up to 20% more productive (University of Warwick).
Underpinning our barista service is our custom workplace dashboard. WPP will have permanent, ongoing access to this live platform providing total transparency and operational visibility.
Track daily and weekly patterns, peak periods and product preferences to see how teams naturally gather and engage.
Quantify the return with clear data on value per cup, productivity uplift and annualised FTE hours returned to the business.
Monitor CO₂ saved, single-use plastic avoided, and cups diverted from landfill. Set custom goals aligned with WPP's ESG commitments.
Receive scheduled reports straight to your inbox or download on-demand PDFs for leadership, HR or sustainability teams.
| Service | What's Included | Why It Matters |
|---|---|---|
| Strategic Co-Design | Collaboration on cafe layout, branding, and experience tailored to 51 Flinders Lane | Aligns with WPP's vision for a seamless workplace amenity |
| Premium Coffee Program | High-quality specialty coffee, freshly roasted and served by professional hospitality-led baristas | Establishes a premier destination that rewards office attendance |
| Best-in-Class Technology | Integrated POS, self-service kiosks, mobile ordering via QR code, and order display | Enhances convenience, speeds up service, provides real-time tracking |
| Custom Dashboard | 24/7 access to live dashboards providing data transparency and operational control | Clear ROI data for leadership and ESG reporting |
| Fully Managed Service | Baristas trained to WPP's hospitality standards with staff familiarity | Turnkey solution that enhances culture and strengthens connections |
| Dedicated Account Manager | Direct partnership for service optimisation and strategic growth | Single point of contact and rapid response for operational shifts |
| Operational Flexibility | Customisable trading hours, staffing, and menu adjustments | Adaptable to changing workplace dynamics |
| Social Calendar | Themed coffee activations aligned with WPP's internal calendar | Boosts engagement and creates community moments |
| Sustainability & ESG | Closed-loop waste model, reusable cup system, ESG impact reporting | Supports WPP's environmental commitments |
| Monthly Check-Ins | Regular face-to-face meetings to review performance and optimise | Continuous alignment with evolving needs |
Six integrated pillars that power your workplace coffee program. This is what the daily rate delivers.
We recruit, train, and manage all barista staff to ensure consistent standards and seamless daily operations.
The coffee program is curated to reflect Melbourne's culture while maintaining a consistent, high-quality experience.
Integrated technology provides visibility into performance and operational insights through a dedicated dashboard.
All coffee equipment and service assets supplied, maintained, and serviced to ensure reliability and uptime.
Dedicated leadership oversees service delivery, performance monitoring, and continuous improvement.
The coffee bar as a platform for activations, seasonal experiences, and internal events.
Our Classic Blend is roasted weekly for freshness and balanced with sweetness. Perfect with milk and served black. Over 2.5 million cups served and counting.
Best for: offices that want a crowd-pleaser. It works for the flat white drinker and the black coffee drinker alike.
A rotating specialty beverage tied to what's in season, what's trending, and what your team will actually queue up for. Choose from our seasonal calendar, or nominate a flavour and we'll build it.
Sample from our rotating calendar
Not the only options. Tell us the moment and we'll build the drink. From lunar new year to product launches, exec offsites to grand finals.
A rotating single origin gives your team something new to try and something to talk about at the bar. Coffee lovers notice the detail.
+$0.50 per single-origin cup, charged only when someone orders one.
Corporate catering through our network of approved caterers and bakers, grazing boxes, sandwich platters, rolls and hot meal trays delivered fresh. Order directly through the CoC portal alongside your daily coffee program. One login, one invoice, one delivery partner.
Fully managed assets, installed and taken care of by Coffee on Cue.
Level 6 bench-top bar: a two-group machine from our own fleet, with grinder and Puqpress, set up on the existing bench. Level 5 cart: a Coffee on Cue cart, set up beside reception.
3-Group Coffee Machine (supplied)
On-Demand Espresso Grinder
Single Dose Grinder, single origin and decaf
Where Single Origin option has been selected
Automatic Tamper
Batch Brew Filter Coffee
Where Single Origin option has been selected
Countertop POS System
Paperless barista order display
Select the infrastructure model that suits your workplace. Both options are fully managed and include all equipment.
A fully built-out, permanent barista station integrated into your workplace. Designed to complement the office design and create a dedicated social hub. Includes plumbed water, 3-phase power, and bench-mounted equipment.
Ideal for offices with 100+ staff where coffee is a daily amenity.
Illustrative
Partners adhere to the Ecovadis industry standard.
Every bean traced from origin to ensure ethical sourcing, transparency, and fair trade practices. We align with suppliers who pay above C-market prices.
Ceramic cups and reusable crockery as the default, eliminating single-use waste at the source. We prioritise washable over disposable across every touchpoint.
All waste coffee grounds collected and transported to an energy rejuvenation facility, transformed into green energy. Closing the loop on every cup served.
Our integrated POS lets the team donate through the coffee service. Each event gives people a reason to take part and supports a cause.
Trusted by organisations in finance, property and corporate sectors.
JLL's headquarters at 101 Collins Street is one of Australia's most prestigious commercial addresses. When Workplace Experience Lead Shaun Rogers set out to create genuine connection in their hybrid-first environment, Coffee on Cue became the anchor. What started as a coffee service became a daily ritual and a measurable driver of connection, wellbeing, and office attendance.
Monday attendance was hovering around 80 people in an office built for 300+. Leadership knew the answer wasn't policy, it was experience. The launch of Coffee on Cue in November 2024 became one of the most talked-about initiatives in recent company history.
Leading the sales team nationally. Paul oversees service design, commercial structure and the long term direction of your program. Your commercial lead.
Your workplace partner from proposal to agreement. Nicolas leads the commercial discussion with WPP, shapes the program around WPP's priorities and works with Paul Butera to set up the proof of concept.
Leading the operations team across Victoria. Paul oversees daily service delivery, barista management and site performance. He would be WPP's account manager and point of contact for day-to-day communication.
Adjust the days, hours and volume to see how the weekly investment changes.
Your fully managed service, combined into a single daily rate that flexes with the hours you need. Everything below is included:
<150 cups/day = $2.20 • 150-250 = $2.10 • 250+ = $2.00. All beverages including alternative milks. Currently: <150 tier
Weekly Service Schedule
| Day | Active | Head Start | Head Finish | Second Barista | Second Start | Second Finish |
|---|
Head Barista: minimum of 6 hours shift.
Second Barista: minimum of 4 hours shift.
Optional modules to layer onto the service. Tick what's included, pricing for these is confirmed with your account manager as part of the rollout, not charged per cup.
| Service Fee | Cups on Consumption | Net Investment | |
|---|---|---|---|
| Daily | |||
| Weekly |
We run the whole system: people, product, technology and experience, owned by us and tuned to your workplace.
People, product, technology and experience move as one service. The four blocks below are how it comes together.
Every date below is tentative. It depends on WPP's decision and on facilities sign-off.
A 12-week proof of concept first, then a longer agreement if WPP decides to continue.
Initial Term: 36 months, entered into if WPP continues after the proof of concept.
Proof of Concept: The first 12 weeks are a proof of concept. At the end of it, WPP can leave with no strings attached, or continue on a 36-month contract.
A summary of the commercial terms for this engagement. The full Managed Service Agreement governs the relationship and is provided alongside this proposal.
WPP engages Coffee on Cue Pty Ltd (ABN 87 672 602 729) to deliver the workplace coffee program described in this proposal at 51 Flinders Lane, Melbourne VIC 3000.
Initial term of 36 months, entered into if WPP continues after the 12-week proof of concept. Auto-renews for a further 36 months unless either party gives 60 days written notice prior to renewal.
Daily Service Fee and Pay Per Cup as set out in the Investment section. Invoiced monthly in arrears. Payment terms: 14 days from invoice. Pricing reviewed annually with CPI adjustment capped at 5%.
All equipment listed remains the property of Coffee on Cue and is supplied for the duration of the engagement. Site to provide power, water, drainage, and adequate space as specified during install.
Service hours and days as agreed in the Investment section. Coffee on Cue carries Public Liability ($20M), WorkCover, and all relevant food handling and certifications listed in the Certifications section.
At the end of the 12-week proof of concept, WPP can leave with no strings attached. If WPP continues, termination is governed by the full Managed Service Agreement, which sets out notice periods, breach and cure provisions, and remedies for both parties.
The complete Managed Service Agreement (MSA), including liability, indemnities, confidentiality, IP, force majeure, and dispute resolution, is issued separately and forms the binding contract between the parties.
Submit your details and we will issue the Managed Service Agreement to the email below within 24 hours.
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