A ground-up coffee program for WPP's arrival at Melbourne's newest tower, built in from day one, ahead of any base-building retail.
WPP is moving into 51 Flinders Lane, one of Melbourne's newest towers, with around 600 people spread across four to five floors. It's a rare kind of opportunity: a workplace amenity built alongside the building itself, not retrofitted into one that already exists.
The building's own retail and base-building amenities won't be ready until after WPP moves in, which means there's no competing café downstairs on day one. We see this as the moment to embed a coffee bar as part of how WPP's new home comes together, with input into the design of the space while construction is still underway, so it feels considered rather than bolted on.
One barista floor becomes the social centre of the building: a destination for walk-up coffee and a base for hosting clients in meeting rooms across every level. That's the brief we've built this proposal around.
Partnering with Coffee On Cue introduces measurable financial advantages by treating coffee as a strategic workplace service.
Employees spend an average of 20 minutes daily on external coffee runs. An in-house service converts this into productive work time, saving thousands of hours annually.
JLL recorded an 18% increase in office attendance following implementation. Premium amenities drive return-to-office through choice, not mandate.
Premium workplace amenities can reduce turnover by up to 25%, strengthening your employer value proposition and signalling investment in your people.
Communal coffee spaces encourage cross-team interaction and spontaneous collaboration. Happier employees are up to 20% more productive (University of Warwick).
Underpinning our barista service is our custom workplace dashboard. WPP will have permanent, ongoing access to this live platform providing total transparency and operational visibility.
Track daily and weekly patterns, peak periods and product preferences to see how teams naturally gather and engage.
Quantify your ROI with clear data on cost savings per cup, productivity uplift and annualised FTE hours returned to the business.
Monitor CO₂ saved, single-use plastic avoided, and cups diverted from landfill. Set custom goals aligned with WPP's ESG commitments.
Receive scheduled reports straight to your inbox or download on-demand PDFs for leadership, HR or sustainability teams.
| Service | What's Included | Why It Matters |
|---|---|---|
| Strategic Co-Design | Collaboration on cafe layout, branding, and experience tailored to 51 Flinders Lane | Aligns with WPP's vision for a seamless workplace amenity |
| Premium Coffee Program | High-quality specialty coffee, freshly roasted and served by professional hospitality-led baristas | Establishes a premier destination that rewards office attendance |
| Best-in-Class Technology | Integrated POS, self-service kiosks, mobile ordering via QR code, and order display | Enhances convenience, speeds up service, provides real-time tracking |
| Custom Dashboard | 24/7 access to live dashboards providing data transparency and operational control | Clear ROI data for leadership and ESG reporting |
| Fully Managed Service | Baristas trained to WPP's hospitality standards with staff familiarity | Turnkey solution that enhances culture and strengthens connections |
| Dedicated Account Manager | Direct partnership for service optimisation and strategic growth | Single point of contact and rapid response for operational shifts |
| Operational Flexibility | Customisable trading hours, staffing, and menu adjustments | Adaptable to changing workplace dynamics |
| Social Calendar | Themed coffee activations aligned with WPP's internal calendar | Boosts engagement and creates community moments |
| Sustainability & ESG | Closed-loop waste model, reusable cup system, ESG impact reporting | Supports WPP's environmental commitments |
| Monthly Check-Ins | Regular face-to-face meetings to review performance and optimise | Continuous alignment with evolving needs |
Six integrated pillars that power your workplace coffee program. This is what the daily rate delivers.
We recruit, train, and manage all barista staff to ensure consistent standards and seamless daily operations.
The coffee program is curated to reflect Melbourne's culture while maintaining a consistent, high-quality experience.
Integrated technology provides visibility into performance and operational insights through a dedicated dashboard.
All coffee equipment and service assets supplied, maintained, and serviced to ensure reliability and uptime.
Dedicated leadership oversees service delivery, performance monitoring, and continuous improvement.
The coffee bar as a platform for activations, seasonal experiences, and internal events.
Our Classic Blend is roasted weekly for freshness and balanced with sweetness. Perfect with milk and served black. Over 2.5 million cups served and counting.
Best for: offices that want a crowd-pleaser. The Classic is universally loved, familiar enough for the flat white drinker and refined enough for the black coffee purist. The safe bet that never disappoints.
A rotating specialty beverage tied to what's in season, what's trending, and what your team will actually queue up for. Choose from our seasonal calendar, or nominate a flavour and we'll build it.
Sample from our rotating calendar
Not the only options. Tell us the moment and we'll build the drink. From lunar new year to product launches, exec offsites to grand finals.
Variety is what keeps a coffee bar exciting. A rotating single origin gives your team something new to look forward to, gets people talking, and turns the daily coffee run into a moment worth lingering over. It's the detail your coffee lovers notice, and the reason they keep coming back.
+$0.50 per single-origin cup, charged only when someone orders one.
Meeting room coffee, served on cue. Tap from any boardroom. Drinks land on the table just as the meeting starts.
Corporate catering through our network of approved caterers and bakers, grazing boxes, sandwich platters, rolls and hot meal trays delivered fresh. Order directly through the CoC portal alongside your daily coffee program. One login, one invoice, one delivery partner.
Fully managed assets, installed and taken care of by Coffee on Cue.
3-Group Coffee Machine (supplied)
On-Demand Espresso Grinder
Single Dose Grinder, single origin and decaf
Automatic Tamper
Batch Brew Filter Coffee
Countertop POS System
Paperless barista order display
Select the infrastructure model that suits your workplace. Both options are fully managed and include all equipment.
A fully built-out, permanent barista station integrated into your workplace. Designed to complement the office design and create a dedicated social hub. Includes plumbed water, 3-phase power, and bench-mounted equipment.
Ideal for offices with 100+ staff where coffee is a daily amenity.
Partners adhere to the Ecovadis industry standard, ensuring your daily coffee supports global sustainability benchmarks.
Every bean traced from origin to ensure ethical sourcing, transparency, and fair trade practices. We align with suppliers who pay above C-market prices.
Ceramic cups and reusable crockery as the default, eliminating single-use waste at the source. We prioritise washable over disposable across every touchpoint.
All waste coffee grounds collected and transported to an energy rejuvenation facility, transformed into green energy. Closing the loop on every cup served.
Our integrated POS technology enables seamless charity fundraising directly through the coffee service. Each event drives engagement while supporting causes that matter.
Trusted by leading organisations in legal, finance, and corporate sectors.
JLL's Melbourne workplace on Level 33 is one of Australia's most prestigious commercial floors. When Workplace Experience Lead Shaun Rogers set out to create genuine connection in their hybrid-first environment, Coffee on Cue became the anchor. What started as a coffee service became a daily ritual and a measurable driver of connection, wellbeing, and office attendance.
Monday attendance was hovering around 80 people in an office built for 300+. Leadership knew the answer wasn't policy, it was experience. The launch of Coffee on Cue in November 2024 became one of the most talked-about initiatives in recent company history.
Leading since founding Coffee on Cue in 2013. Ryan drives innovation, sustainability and strategic partnerships. Your commercial lead.
Your dedicated account partner for service optimisation, strategic growth, and day-to-day communication.
Leading the operations team across Victoria. Paul oversees daily service delivery, barista management, and site performance.
Every coffee break taken outside the building costs you time. A barista in your office removes the round trip. At scale, that's a material number.
Estimates time recovered by keeping coffee on-site. Actual ROI will be higher when attendance lift, retention improvement, and wellbeing gains are included.
Adjust the parameters below to see how pricing scales with your needs.
Indicative pricing. WPP's floor(s) at 51 Flinders Lane haven't been scouted yet as the building is still under construction. Figures below reflect Coffee on Cue's standard costing model and will be reviewed once the space has been scouted and full operational detail is confirmed.
Your fully managed service, combined into a single daily rate that flexes with the hours you need. Everything below is included:
<150 cups/day = $2.20 • 150-250 = $2.10 • 250+ = $2.00. All beverages including alternative milks. Currently: <150 tier
Weekly Service Schedule
| Day | Active | Head Start | Head Finish | Second Barista | Second Start | Second Finish |
|---|
Optional modules to layer onto the service. Tick what's included, pricing for these is confirmed with your account manager as part of the rollout, not charged per cup.
| Service Fee | Cups on Consumption | Net Cost | |
|---|---|---|---|
| Daily | |||
| Weekly | |||
| Monthly | |||
| Annual |
Most vendors give you a machine and a person. We give you a single, fully managed system, four parts that run as one, all owned by us and tuned to your workplace.
People, product, technology and experience move as one service. The four blocks below are how it comes together.
This proposal is issued ahead of a site visit, while 51 Flinders Lane is still under construction. We work backwards from your go-live, which stays flexible to suit the building's own construction timeline.
51 Flinders Lane is a significant, construction-linked investment for WPP, and the fit-out we design into the space is built around the length of the partnership. A longer term secures the strongest pricing and gives us the runway to get the design and equipment right from day one. Three terms are available, with 36 months our recommendation for a site of this scale.
A shorter initial commitment for a site still finding its shape. Standard rate card applies.
Better pricing than the standard term, with more time to bed in the program as the tower fills up.
A low-risk way to see the program running before signing a term. Standard consumption pricing, the same per-cup rate as the ongoing model, nothing marked up.
Equipment supplied and installed at no cost to trial. Cancel anytime at the end of the month, no further commitment.
A summary of the commercial terms for this engagement. The full Managed Service Agreement governs the relationship and is provided alongside this proposal.
WPP engages Coffee on Cue Pty Ltd (ABN 87 672 602 729) to deliver the workplace coffee program described in this proposal at 51 Flinders Lane, Melbourne VIC.
Term selected from the options set out in the Contract Tenure section (12, 24, or 36 months, or a one-month trial), confirmed at commercial sign-off. Auto-renews for a further term of the same length unless either party gives 60 days written notice prior to renewal.
Daily Service Fee and Pay Per Cup as set out in the Investment section. Invoiced monthly in arrears. Payment terms: 14 days from invoice. Pricing reviewed annually with CPI adjustment capped at 5%.
All equipment listed remains the property of Coffee on Cue and is supplied for the duration of the engagement. Site to provide power, water, drainage, and adequate space as specified during install.
Service hours and days as agreed in the Investment section. Coffee on Cue carries Public Liability ($20M), WorkCover, and all relevant food handling and certifications listed in the Certifications section.
Termination is governed by the full Managed Service Agreement, which sets out notice periods, breach and cure provisions, and remedies for both parties.
The complete Managed Service Agreement (MSA), including liability, indemnities, confidentiality, IP, force majeure, and dispute resolution, is issued separately and forms the binding contract between the parties.
Submit your details and we will issue the Managed Service Agreement to the email below within 24 hours.
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