Salesforce
Workplace Proposal — Salesforce Sydney

Activating 180 George Street Workplace

A premium in-house barista experience designed to anchor connection, culture, and daily energy at Salesforce's new Melbourne headquarters.

9 Floors
Multi-level
450+
Cups daily
Fully
Subsidised
The Opportunity

Because Great Workplaces Start with Great Connection

Salesforce Tower at 180 George Street is one of Sydney's most iconic commercial addresses. Across 9 floors, your team deserves a hospitality experience that matches the calibre of the building and the people inside it. A dedicated barista program creates a daily hub of connection, energy, and engagement across every level.

Coffee on Cue delivers this through a fully managed, multi-bar barista program combining specialty coffee, warm hospitality, and seamless operations. With our Melbourne partnership already established, Sydney represents the national expansion, bringing consistency, cross-city reporting, and a unified workplace coffee culture across both cities.

Sydney's world-class specialty coffee scene creates an opportunity to curate a rotating local roaster program that reflects the city's culture and gives your team something new to look forward to every month.

People connecting over coffee
Premium workplace coffee bar
Needs Analysis

What we heard

Current State
Our Solution
01
Salesforce needs cross-city visibility into hospitality performance with insights shareable globally
Deliver a unified dashboard across Melbourne and Sydney with portfolio reporting, consumption trends, and executive summaries
02
9 occupied floors with multiple coffee bars require a consistent, scalable service model
Deploy a multi-bar, multi-barista program with standardised quality, centralised management, and floor-level flexibility
03
Sydney's specialty coffee culture should be reflected inside the workplace
Introduce a rotating Sydney roaster program featuring the city's best single origins via batch brew alongside the core espresso menu
04
The Ohana floor and executive areas require differentiated, guest-ready service
Design tiered service zones with elevated presentation for client-facing floors while maintaining seamless daily service across all levels
05
Event catering and meeting room delivery need to integrate with the core coffee program
Build an integrated catering portal and meeting room delivery system that contributes to daily volume and extends the hospitality footprint
06
National consistency with Melbourne while respecting Sydney's unique workplace culture
Mirror the Melbourne operating model with Sydney-specific roasters, staffing, and a unified national reporting framework
Financial Benefits

Quantifiable Returns from Day One

Partnering with Coffee On Cue introduces measurable financial advantages by treating coffee as a strategic workplace service.

20 min

Enhanced Productivity

Employees spend an average of 20 minutes daily on external coffee runs. An in-house service converts this into productive work time, saving thousands of hours annually.

18%

Increased Office Attendance

JLL recorded an 18% increase in office attendance following implementation. Premium amenities drive return-to-office through choice, not mandate.

25%

Improved Retention

Premium workplace amenities can reduce turnover by up to 25%, strengthening your employer value proposition and signalling investment in your people.

20%

Boosted Morale

Communal coffee spaces encourage cross-team interaction and spontaneous collaboration. Happier employees are up to 20% more productive (University of Warwick).

Technology

Clarity, Connection and Culture in One Simple Dashboard

Underpinning our barista service is our custom workplace dashboard. Salesforce will have permanent, ongoing access to this live platform providing total transparency and operational visibility.

What's Included

Everything That's Included

ServiceWhat's IncludedWhy It Matters
Strategic Co-DesignCollaboration on cafe layout, branding, and experience tailored to 435 Bourke StAligns with Salesforce's vision for a seamless workplace amenity
Premium Coffee ProgramHigh-quality specialty coffee, freshly roasted and served by professional hospitality-led baristasEstablishes a premier destination that rewards office attendance
Best-in-Class TechnologySquare POS, self-service kiosks, mobile ordering via QR code, and order displayEnhances convenience, speeds up service, provides real-time tracking
Custom Dashboard24/7 access to live dashboards providing data transparency and operational controlClear ROI data for leadership and ESG reporting
Fully Managed ServiceBaristas trained to Salesforce's hospitality standards with staff familiarityTurnkey solution that enhances culture and strengthens connections
Dedicated Account ManagerDirect partnership for service optimisation and strategic growthSingle point of contact and rapid response for operational shifts
Operational FlexibilityCustomisable trading hours, staffing, and menu adjustmentsAdaptable to changing workplace dynamics
Social CalendarThemed coffee activations aligned with Salesforce's internal calendarBoosts engagement and creates community moments
Sustainability & ESGClosed-loop waste model, reusable cup system, ESG impact reportingSupports Salesforce's environmental commitments
Monthly Check-InsRegular face-to-face meetings to review performance and optimiseContinuous alignment with evolving needs
Core Operating Model

The Coffee on Cue Operating System

Six integrated pillars that power your workplace coffee program. This is what the daily rate delivers.

01

Staffing & Hospitality

We recruit, train, and manage all barista staff to ensure consistent standards and seamless daily operations.

02

Experience Design

The coffee program is curated to reflect Melbourne's culture while maintaining a consistent, high-quality experience.

03

Technology & Infrastructure

Integrated technology provides visibility into performance and operational insights through a dedicated dashboard.

04

Equipment & Assets

All coffee equipment and service assets supplied, maintained, and serviced to ensure reliability and uptime.

05

Program Management

Dedicated leadership oversees service delivery, performance monitoring, and continuous improvement.

06

Engagement & Experience

The coffee bar as a platform for activations, seasonal experiences, and internal events.

Our Coffee

The Blend for Your Office

Dark Chocolate, Toffee & Hazelnut Praline

Our Classic Blend is roasted weekly for freshness and balanced with sweetness. Perfect with milk and served black. Over 2.5 million cups served and counting.

Best for: offices that want a crowd-pleaser. The Classic is universally loved, familiar enough for the flat white drinker and refined enough for the black coffee purist. The safe bet that never disappoints.

Components40% Okapa, Papua New Guinea
40% Mantiqueira de Minas, Brazil
20% Alto Palomar, Peru
Decaf always availableMilk Chocolate, Honey & Marmalade. 100% Colombia.
Classic Blend Elevate Blend
Included

Sydney Guest Roaster Program

A monthly rotation of Sydney's premier local roasters, featuring a dedicated single origin filter coffee via batch brew on both bars. Each month highlights a new roaster, bringing the city's specialty coffee scene directly into 180 George Street.

✓ Included in your service agreement

Monthly rotating single origin filter coffee served via Fetco batch brewers on both L39 and L51. Curated by Coffee on Cue to showcase the best of Sydney's specialty scene.

Featured Sydney Roasters

Campos
Mecca
Single O
Toby's Estate
Reuben Hills
Sample
Gumption
Pablo & Rusty's
Ona Coffee
Edition
Artificer
Normcore
Existing Asset Register

Your Equipment, Our Management

All equipment below is owned by Salesforce (~2.5 years old). Coffee on Cue will manage, maintain, and service all assets operationally.

Codey's Cafe — Level 39

La Marzocco Linea PB

La Marzocco Linea PB

2x 3-Group (supplied)

Mythos 2 Grinder

Mythos 2

2x Grinder (supplied)

Ohana Bar — Level 51

Slayer Steam LP

Slayer Steam LP

2x 3-Group (supplied)

Mythos 2 Grinder

Mythos 2

2x Grinder (supplied)

Batch Brew & Filter Program

Fetco Brewer

Fetco CBS-2150XTS

2x Batch Brewer (supplied)

Mahlkonig EK43

Mahlkonig EK43

2x Single Origin Grinder (CoC supplied)

Square Register

Square Register

POS System (CoC supplied)

Infrastructure

Your Service Setup

Select the infrastructure model that suits your workplace. Both options are fully managed and include all equipment.

Permanent Espresso Bar

A fully built-out, permanent barista station integrated into your workplace. Designed to complement the office design and create a dedicated social hub. Includes plumbed water, 3-phase power, and bench-mounted equipment.

Ideal for offices with 100+ staff where coffee is a daily amenity.

Espresso Bar
Sustainability

Our 3R's Approach to Sustainability

Partners adhere to the Ecovadis industry standard, ensuring your daily coffee supports global sustainability benchmarks.

Coffee farm landscape
🌱

Responsible Sourcing

Every bean traced from origin to ensure ethical sourcing, transparency, and fair trade practices. We align with suppliers who pay above C-market prices.

🔥

Reduce Single-Use

Ceramic cups and reusable crockery as the default, eliminating single-use waste at the source. We prioritise washable over disposable across every touchpoint.

♻️

Closed-Loop Practices

All waste coffee grounds collected and transported to an energy rejuvenation facility, transformed into green energy. Closing the loop on every cup served.

Social Impact Calendar

Enabling You to Give Back to Those Who Need It Most

Our integrated POS technology enables seamless charity fundraising directly through the coffee service. Each event drives engagement while supporting causes that matter.

March
International Women's Day
8 March
March
Harmony Week
16-22 March
April
World Health Day
7 April
May
Biggest Morning Tea
22 May
May/June
National Reconciliation Week
27 May - 3 June
July
NAIDOC Week
6-13 July
August
CafeSmart Week
Early August
August
Wear It Purple Day
Last Friday August
September
R U OK? Day
11 September
October
International Coffee Day
1 October
November
Movember
1-30 November
November
White Ribbon Day
25 November
Trusted By

Proven in Enterprise Environments

Trusted by leading organisations in legal, finance, and corporate sectors.

JLL
Jones Lang LaSalle
Level 17, 101 Collins St, Melbourne
Toyota Financial Services bar
Toyota Financial Services
Level 7, 225 George St, Sydney
Cuscal
Cuscal Limited
Level 11, 201 Sussex St, Sydney
JLL Australia — Melbourne

Culture infrastructure at the heart of Collins Street

JLL's headquarters at 101 Collins Street is one of Australia's most prestigious commercial addresses. When Workplace Experience Lead Shaun Rogers set out to create genuine connection in their hybrid-first environment, Coffee on Cue became the anchor. What started as a coffee service became a daily ritual and a measurable driver of connection, wellbeing, and office attendance.

500%
Cross-team connections
95%
Wellbeing score
300+
Coffees daily
#1
Ranked benefit
"I couldn't think of an initiative that's gone any better than this. From day one, it has been like working with a best mate."
Shaun Rogers — Head of Workplace Experience, JLL Australia
Toyota Financial Services — Sydney

A Monday problem turned into a culture catalyst

Monday attendance was hovering around 80 people in an office built for 300+. Leadership knew the answer wasn't policy, it was experience. The launch of Coffee on Cue in November 2024 became one of the most talked-about initiatives in recent company history.

80→180+
Monday attendance
100%
Tue to Thu capacity
60%
Cross-dept interaction
4.5
FTE saved monthly
"Our in-house barista has completely transformed the workplace experience. It's a daily ritual that brings our teams together and makes the office a place people want to be."
Rachelle Tappenden — Workplace Manager, Toyota Financial Services
Your Dedicated Team

The People Behind Your Program

Ryan Spaccavento

Ryan Spaccavento

Founder & CEO

Leading since founding Coffee on Cue in 2013. Ryan drives innovation, sustainability and strategic partnerships. Your commercial lead.

☕ Long Black
Nicolas Mendez

Nicolas Mendez

BDM — Workplace

Your dedicated account partner for service optimisation, strategic growth, and day-to-day communication.

☕ Flat White
MG

Michael Gonano

Operations Manager — NSW

Leading the operations team across New South Wales. Michael oversees daily service delivery, barista management, and multi-site performance across Sydney.

☕ Flat White
Return on Investment

The coffee pays for itself in productivity before lunch.

Every coffee break taken outside the building costs you time. A barista in your office removes the round trip. At scale, that's a material number.

15 minutes saved per off-site coffee trip
240 working days per year
Productivity value based on loaded salary cost
Excludes retention, attendance, and wellbeing value
Team size600 people
Coffee runs per person per day1.5x
Time per coffee run (minutes)15 min
Average annual salary$120,000
Minutes saved per person per day23 min
Hours recovered per year11,700 hrs
FTE equivalent recovered6.0 FTE
Equivalent productive days1,463 days
Annual productivity value$763k

Estimates time recovered by keeping coffee on-site. Actual ROI will be higher when attendance lift, retention improvement, and wellbeing gains are included.

Costing Framework

Straightforward, Predictable, Transparent

Adjust the parameters below to see how pricing scales with your needs.

$2,200/ day

1. Daily Service Fee (both bars)

Your fully managed service across Codey's and Ohana, combined into a single daily rate that flexes with the hours you need. Everything below is included:

All Barista Labour (head & support)
Recruitment & Training
Equipment & Maintenance
Live Dashboard & Reporting
Dedicated Account Manager
Experience Programming
Leave & Continuity Cover
Supply Chain & Deliveries
Compliance & Insurance
Platform & Management
$2.20/ cup

2. Pay Per Cup

<150 cups/day = $2.20 • 150-250 = $2.10 • 250+ = $2.00. All beverages including alternative milks. Currently: <150 tier

Bar 1

Codey's Cafe Level 39

DayActiveStartFinishBaristas

Bar 2

Ohana Bar Level 51

DayActiveStartFinishBaristas
Service Fee (both bars)Cups on ConsumptionTotal
Daily (avg)
Weekly
Monthly
Annual

Annual Service Cost
$236,640
Annual Productivity ROI
$763,043
Net Annual Benefit
+$526,403
3.2x return on investment
Schedule & Activity Timeline

Proposed Timeline

April 2026
Presentation of needs analysis and initial scope for Sydney
May 2026
Salesforce to review scope and provide feedback. Coffee On Cue to conduct site walkthrough
June 2026
Coffee on Cue to present full commercial proposal aligned with Melbourne model
June 2026
Commercial sign-off and recruitment commences
July 2026
Equipment installation, staff induction, and on-site training
August 2026
Go-live aligned with new financial year
Ongoing
Monthly cadence check-ins and performance review
Contract Tenure

Partnership Structure

A structured approach providing stability while allowing flexibility to adapt and grow together.

Initial Term: We propose a 36-month contract, during which we dedicate ourselves to delivering unparalleled coffee services embodying shared values of quality, sustainability, and innovation.

Renewal Option: Following the initial term, an option to renew for a further 36 months, contingent upon mutual satisfaction and successful achievement of predefined service benchmarks.

Certifications & Policies

Certifications

Our Policies

Let's Make This Happen.

Get Started

Enter your company name to view this proposal

Incorrect. Please try again.