A fully turnkey coffee cart activation, standing on its own terms. Fast to deploy, zero capital outlay, and designed to validate real demand for on site coffee before any larger, longer term decision is made.
1 Shelley Street is not yet at full occupancy, and on site coffee demand has not yet been proven at volume. Rather than ask Charter Hall to commit to a permanent fitout before that question is answered, this proposal sets out a fast, low risk way to find out: a fully turnkey coffee cart, trading within weeks of sign off, run entirely by Coffee on Cue.
The building currently sees an average of around 1,300 people on site a day, roughly 1,200 tenants plus 100 daily visitors, busiest Monday to Thursday with a quieter Friday. That is enough of a base to properly test real demand, without Charter Hall needing to commit to capital upfront for the coffee cart.
This is deliberately run as a clean, standalone proof of concept, on its own terms, with no immediate obligation attached to any future conversations about a larger, permanent solution. If it proves out, it gives both parties a real evidence base, cups sold, revenue generated, tenant response, to inform whatever comes next.
We agree a minimum revenue target together, based on trading hours and the service level selected below. If actual revenue falls short of that target, Charter Hall covers the gap. Once the activation clears the minimum, cost neutrality, any profit earned above that point is split: 80 per cent rebated back to Charter Hall, 20 per cent retained by Coffee on Cue.
A minimum revenue target is fixed at the start, based on trading hours and the service level chosen. A shared commitment, modelled together and agreed in writing.
If revenue falls short of the agreed minimum, Charter Hall covers the gap. Transparent, predictable, and tracked against the floor in real time.
Once the activation clears the minimum, 80 per cent of profit above that point is rebated back to Charter Hall. Coffee on Cue retains 20 per cent.
Coffee on Cue supplies all equipment, staffing, consumables and technology. Charter Hall provides the footprint and power. Nothing else required.
Revenue tracked against the minimum weekly. Any shortfall, and any upside share, reconciled monthly. No ambiguity, no complexity.
First Contact and Charter Hall get full visibility into revenue versus target, cups sold and performance, the evidence base for whatever comes next.
A clearly bounded proof of concept window, not an open ended commitment. A natural point to review what has been learned once it concludes.
Two service options depending on scope and facilities. Minimum revenue shown ex GST; coffee pricing shown inc GST. Option B is dependent on site facilities, and needs further discussion before it can be confirmed.
Covers a single barista on site. To sustain the activation without subsidy, the agreed minimum is $150 per trading hour. Tracked weekly against actual transaction revenue.
Standard 6oz coffee at $5.00 inc GST, priced well below the surrounding Sydney CBD specialty coffee market. Large (10oz) priced at +$2.00. Extras (alternative milks, double shot) at +$0.50.
Option B's facilities requirement is covered in the Infrastructure section below, and needs to be confirmed on site before it can be committed to.
A live breakdown of the weekly purchases needed to hit the minimum revenue target at 1 Shelley Street. Adjust the sliders to match your assumptions.
| Period | Revenue Target | Cups Needed | Cups / Head / Day |
|---|---|---|---|
| Per hour | n/a | ||
| Per day | |||
| Per week | |||
| Stage term (26 Oct 2026 to 31 Mar 2027) |
At $5.00 inc GST per cup, the 1 Shelley Street cart is priced well below the surrounding Sydney CBD specialty coffee market. Tenants get the same quality they would pay more for outside, without leaving the building.
| Venue | Average Price (6oz) |
|---|---|
| Coffee on Cue (1 Shelley St) | $5.00 inc GST |
| Brooki | $5.50 inc GST |
| Wild Sage | $5.70 inc GST |
| The Naked Duck | $6.00 inc GST |
Coffee on Cue and local venue pricing both shown inc GST for direct comparison. Further comparisons to be added once confirmed.
The best coffee. The closest location. Best value for money.
Beyond the core coffee programme, these options give tenants more reasons to visit and help 1 Shelley Street reach the minimum revenue target with ease. Every purchase counts, whether it is a coffee, a sparkling water or a pastry.
Single origin or guest roaster features and premium sparkling beverages, scoped together with First Contact once live.
Muesli and yoghurt packs, salads, sandwiches and wraps. Ready to switch on once cold storage and fridge access are confirmed on site.
Tenants can order catering for their floor through our integrated catering portal and prepay online, from team breakfasts to client meetings.
Tenants can scan a QR code from their desk, place their order and pick it up at the cart. No queues, no waiting.
Six integrated pillars that power the 1 Shelley Street activation from day one.
We recruit, train and manage all barista staff. Your building gets an experienced, hospitality first operator, not just a coffee maker.
The coffee programme is curated to reflect Sydney's specialty culture while maintaining consistency and speed.
Integrated technology provides real time visibility into revenue performance through a dedicated dashboard.
All coffee equipment supplied, maintained and serviced by Coffee on Cue to ensure reliability.
Dedicated leadership oversees service delivery, performance monitoring and continuous improvement.
The coffee cart acts as a platform for tenant engagement through activations and seasonal experiences.
First Contact and Charter Hall will have permanent access to our live platform, providing full transparency on revenue performance against the minimum threshold.
Our Classic Blend is roasted weekly for freshness and balanced for sweetness. Works well with milk and served black. Over 2.5 million cups served and counting.
Best for: high traffic activations where approachability and consistency are non negotiable. Universally liked, the flat white drinker and the black coffee purist both find something to enjoy.
Combining modern aesthetics with superior reliability, built for the pace of a busy CBD lobby.
Single Group Espresso Machine
Espresso Grinder
Dual Screen POS System
Leading the sales team nationally. Paul oversees service design, commercial structure and the long term direction of your programme. Your commercial lead.
Your dedicated account manager from day one. Nico oversees delivery from contract to go live and is your main point of contact throughout.
Leading the operations team across New South Wales. Michael oversees daily service delivery, barista management and performance across Sydney.
This proposal is structured as a defined term proof of concept activation, commencing 26 October 2026 and running to 31 March 2027.
This stands on its own: a decision here carries no immediate obligation toward any larger or longer term conversation. At the end of the term, Charter Hall and First Contact review what has been learned, demand, revenue and tenant response, and agree what, if anything, comes next.
A summary of the commercial terms for this activation. The full Activation Agreement governs the engagement and is provided alongside this proposal.
Charter Hall, via First Contact, engages Coffee on Cue Pty Ltd (ABN 64 624 026 470) to deliver the temporary retail coffee activation described in this proposal at 1 Shelley Street, Sydney NSW.
Defined term proof of concept activation, 26 October 2026 to 31 March 2027. Extension or transition to a longer term arrangement by mutual written agreement only.
Minimum revenue model as set out in the Investment section: $150 per hour ex GST under Option A, or $225 per hour ex GST under Option B (facility dependent, to be confirmed), single barista, 7 hours a day, 5 days a week. Charter Hall covers any shortfall against the minimum. Once the activation clears the minimum, 80 per cent of additional profit is rebated to Charter Hall and 20 per cent retained by Coffee on Cue. Reconciled and reported monthly. Payment terms: 14 days from invoice.
Coffee on Cue supplies all equipment, staffing, stock and consumables. Charter Hall to provide power, access to waste streams and the agreed activation footprint at no cost to Coffee on Cue.
Coffee on Cue carries Public Liability ($20M), WorkCover and all relevant food handling and temporary trader certifications. Compliant with City of Sydney and building operating requirements.
Termination is governed by the full Activation Agreement, which sets out notice periods, breach and cure provisions, and remedies for both parties.
The complete Activation Agreement, including liability, indemnities, confidentiality, brand and photography rights, force majeure and dispute resolution, is issued separately and forms the binding contract between the parties.
Submit your details and we will issue the Activation Agreement within 24 hours.
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