A managed specialty barista bar for the One Shelley Street Business Hub, designed to elevate tenant experience and recover concierge costs through curated coffee revenue.
One Shelley Street is no longer just an office tower. It is a revitalised business hub with a multi tenanted lounge, auditorium and meeting suite now anchoring WPP, Iris, ING and the building’s growing community. Charter Hall is investing in this hub to attract and retain tenants. First Contact runs the concierge and resource layer that makes it feel lived-in and cared for.
This proposal outlines a managed specialty barista bar on Level 1, a small footprint bar that pairs First Contact’s hospitality operating system with Coffee on Cue’s coffee program. The landlord owns the fitout. We deliver the service. Revenue flows back to Charter Hall and offsets the cost of running the business hub.
In Sydney’s prime CBD market, tenants judge a building by the quality of its amenity. This program answers that with award-winning specialty coffee, complete operational and financial transparency through a live dashboard, and a joint operating model that positions Charter Hall at the forefront of precinct hospitality in Sydney, not behind it.
One Shelley Street is filling up. WPP, Iris, ING and a leading financial institution are now anchored across the tower. Each tenant brings a daily coffee habit. Today that spend walks out the door to surrounding cafes. A managed retail bar inside the Business Hub captures it.
Building occupancy across the tower at stabilised lease-up. Every one of them is a potential customer for an in-house specialty bar.
Cups are sold to tenants and visitors at retail prices that Charter Hall sets. The revenue is real, not subsidised, and is captured directly through the bar.
All retail revenue collected is rebated to Charter Hall, less a 2% merchant facility fee. Reconciled monthly against the cost to operate. The model is set out in the Commercial Framework.
Coffee on Cue currently operates Grosvenor Place (TFS), 333 Collins, JLL Melbourne and similar A-grade premises. First Contact brings 14 years running building concierge at this calibre. No experiments here, just proven capability turned on for One Shelley.
Underpinning our barista service is our custom workplace dashboard. First Contact will have permanent, ongoing access to this live platform providing total transparency and operational visibility.
Track daily and weekly patterns, peak periods and product preferences to see how teams naturally gather and engage.
Quantify your ROI with clear data on cost savings per cup, productivity uplift and annualised FTE hours returned to the business.
Monitor CO₂ saved, single-use plastic avoided, and cups diverted from landfill. Set custom goals aligned with First Contact's ESG commitments.
Receive scheduled reports straight to your inbox or download on-demand PDFs for leadership, HR or sustainability teams.
| Service | What's Included | Why It Matters |
|---|---|---|
| Strategic Co-Design | Collaboration on cafe layout, branding, and experience tailored to 1 Shelley St | Aligns with First Contact's vision for a seamless workplace amenity |
| Premium Coffee Program | High-quality specialty coffee, freshly roasted and served by professional hospitality-led baristas | Establishes a premier destination that rewards office attendance |
| Best-in-Class Technology | Square POS, self-service kiosks, mobile ordering via QR code, and order display | Enhances convenience, speeds up service, provides real-time tracking |
| Custom Dashboard | 24/7 access to live dashboards providing data transparency and operational control | Clear ROI data for leadership and ESG reporting |
| Fully Managed Service | Baristas trained to First Contact's hospitality standards with staff familiarity | Turnkey solution that enhances culture and strengthens connections |
| Dedicated Account Manager | Direct partnership for service optimisation and strategic growth | Single point of contact and rapid response for operational shifts |
| Operational Flexibility | Customisable trading hours, staffing, and menu adjustments | Adaptable to changing tenant patterns and building occupancy |
Our Classic Blend is roasted weekly for freshness and balanced with sweetness. Perfect with milk and served black. Over 2.5 million cups served and counting.
Best for: buildings that want a crowd-pleaser. The Classic is universally loved, familiar enough for every tenant and refined enough for the black coffee purist. The safe bet that never disappoints.
A monthly rotation of Sydney's premier local roasters, featuring a dedicated single origin filter coffee via batch brew. Each month highlights a new roaster, keeping the daily coffee experience fresh and engaging.
Includes: Monthly rotating single origin filter coffee, Mahlkonig EK43 grinder, Moccamaster batch brewer, and roaster curation. Added to your monthly invoice and reflected in the pricing table below.
Featured Sydney Roasters
Combining modern aesthetics with superior reliability.
3-Group Coffee Machine (supplied)
On-Demand Grinder
Integrated Automatic Tamper (under E65S GBW)
Countertop POS System
Trusted by leading organisations in legal, finance, and corporate sectors.
Leading since founding Coffee on Cue in 2013. Ryan drives innovation, sustainability and strategic partnerships. Your commercial lead.
Your dedicated account partner for service optimisation, strategic growth, and day-to-day communication.
Leading the operations team across New South Wales. Michael oversees daily service delivery, barista management, and multi-site performance across Sydney.
A pure cost-recovery model. Tune the inputs Charter Hall sees as realistic for One Shelley. Retail revenue is rebated to Charter Hall less a 2% merchant facility fee. The service cost build is fully transparent. Charter Hall pays the shortfall only where retail does not cover the cost.
Transparent build: $200/day platform fee + $60/hr per barista + $2.20/cup contribution. Set hours per day independently.
| Day | Open | Hours | h |
|---|---|---|---|
| Monday | 8 | ||
| Tuesday | 8 | ||
| Wednesday | 8 | ||
| Thursday | 8 | ||
| Friday | 6 |
Service cost build: $200/day platform fee covers account management, dashboard, equipment, supply, training and compliance • $60/hr per barista • $2.20 per cup served. Retail revenue rebated to Charter Hall less 2% merchant facility fee that covers card processing. Reconciled monthly.
The activation sequence sits inside Charter Hall and First Contact’s fitout programme. First Contact to confirm the construction and handover dates; the coffee install slots in around them with two weeks of notice.
A structured approach providing stability while allowing flexibility to adapt and grow together.
Structure: A Managed Service Agreement between Charter Hall (via First Contact) and Coffee on Cue. No lease, no profit share. Coffee on Cue collects retail coffee revenue at the bar and rebates it in full to Charter Hall (via First Contact), less a 2% merchant facility fee that covers card processing. The service cost to operate the bar is reconciled monthly; Charter Hall pays the shortfall only where retail does not cover it. First Contact carries the resource and concierge interface; CoC carries operational responsibility for the bar.
Initial Term: 36 months from go-live. Auto-renews for a further 36 months unless either party gives 60 days written notice prior to renewal. Pricing reviewed annually with CPI adjustment capped at 5%.
CAPEX: Fitout and equipment funded by Charter Hall. CoC supplies the operational coffee equipment from our pool during the term as part of the platform fee.
A summary of the commercial terms for this engagement. The full Managed Service Agreement governs the relationship and is provided alongside this proposal.
First Contact (on behalf of Charter Hall) engages Coffee on Cue Pty Ltd (ABN 64 624 026 470) to deliver the workplace coffee program described in this proposal at Level 1, 1 Shelley Street, Sydney NSW 2000.
Initial term of 36 months from go-live. Auto-renews for a further 36 months unless either party gives 60 days written notice prior to renewal.
Coffee on Cue collects retail coffee revenue at the bar via Square POS. The full retail amount is rebated to Charter Hall (via First Contact) less a 2% merchant facility fee that covers card-processing costs. The service cost to operate the bar (transparent build: $200/day platform fee + $60/hr per barista + $2.20 per cup served) is reconciled monthly against retail revenue collected. Coffee on Cue invoices First Contact for the shortfall only where retail does not cover the service cost; any surplus stays with Charter Hall. Payment terms: 14 days from invoice. CPI adjustment capped at 5% annually.
Fitout, joinery, plumbing, and power are funded by Charter Hall as landlord. Coffee on Cue supplies the operational coffee equipment (espresso machine, grinder, tamper, POS) from our pool for the duration of the engagement. Site to provide power, water and drainage to the Level 1 bar position as specified during install.
Service hours and days as agreed in the Investment section. Coffee on Cue carries Public Liability ($20M), WorkCover, and all relevant food handling and certifications listed in the Certifications section.
Termination is governed by the full Managed Service Agreement, which sets out notice periods, breach and cure provisions, and remedies for both parties.
The complete Managed Service Agreement (MSA), including liability, indemnities, confidentiality, IP, force majeure, and dispute resolution, is issued separately and forms the binding contract between the parties.
Submit your details and we will issue the Managed Service Agreement to the email below within 24 hours.
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