Linacre Private Hospital, part of Ramsay Health Care
Activation Proposal · 12 Linacre Road, Hampton VIC 3188

Activating the Linacre Heritage House

More than coffee. A proper coffee break for surgeons, nurses, families and everyone in between.

~200
People On Site Daily
Linacre Rd
Hampton, VIC
Min Revenue
Model
The Opportunity

Good Coffee Without Leaving the Hospital

Linacre Private Hospital does a lot in a compact footprint: four theatres, a busy day surgery unit, consulting suites, I-MED radiology and pathology, with activity up around 30% in the past year. On a typical weekday that means 80 to 100 staff on site, around 40 outpatients, and 30 surgical patients, many of them children arriving with a parent or two.

Right now, none of those people can get a good coffee without leaving the grounds. Surgeons can't step out during a list, families sit through procedures with nothing close by, and staff walk to Hampton Street and back on their breaks. The pod machines on site do their best, but they are often mid cleaning cycle right when a coffee is needed. It has come up in staff meetings, in working groups and with your surgeons.

We propose a fully managed coffee window at the front of the heritage house, run on a minimum revenue model. We supply the barista, equipment, coffee, stock and reporting. Everyone pays for their own coffee, and the service starts portable, so there is no plumbing or fit-out spend until the demand is proven.

Linacre Private Hospital, Linacre Road entrance
Hospital admissions, Linacre Private Hospital
Needs Analysis

What we heard

Current State
Our Solution
01
Staff, surgeons, patients and families can't get a good coffee on site›
A fully staffed coffee window serving specialty coffee, Monday to Friday
02
Surgeons can't leave during a list, and the tea room machines stall on cleaning cycles›
Fast barista service a short walk from theatres, so a break stays a break
03
No new line in the hospital's budget›
Everyone pays for their own coffee, and every purchase counts toward the minimum revenue target, tracked live on the dashboard
04
No spend on plumbing or fit-out until the concept is proven›
A portable setup that runs off the kitchenette's existing power, water and drainage
05
A clear exit if demand doesn't meet expectations›
A 3-month minimum trial, then month to month with 30 days' notice either way
How The Model Works

What Does the Model Look Like?

We set the minimum revenue target together. You help us understand the hours, and we show you exactly how to reach that target from day one. If revenue ever falls short, you simply top up the difference at month end. Our job is to make sure that rarely, if ever, happens.

01

We Set the Target Together

You tell us the hours and days that work for your hospital. We model the revenue target based on those inputs. The minimum threshold is agreed upfront, with full flexibility to adjust as demand patterns emerge.

02

We Show You How to Get There

From day one, we actively optimise pricing, menu, staffing and staff engagement to drive the service toward the target. Our goal is the same as yours: a self-sustaining coffee service that costs the hospital nothing.

03

Any Shortfall is Made Up

Revenue is tracked weekly against the agreed minimum. If actual revenue falls short in any given month, the difference is simply invoiced to the hospital at month end. Full transparency, no surprises.

Minimum Revenue From Day One

We design the model to hit the minimum revenue target from day one. The calculator below shows exactly what it takes, and where volume supports it, the service can run at zero net cost to you.

Month-End Reconciliation

Revenue is tracked transparently via the live dashboard. Any shortfall against the agreed minimum is invoiced at the end of each month. No surprises, no complexity.

Data Driven Decisions

Our dashboard provides full transparency, giving you the data to confidently scale the service.

Flexibility Built In

Month to month after a 3-month minimum trial. Hours and menu are reviewed against real demand and planned ahead with you, so the service fits the rhythm of your theatre lists.

Costing Framework

Straightforward, Predictable, Transparent

Our minimum revenue operating model comes down to two key components.

$150/ hour

Minimum Revenue

To maintain a fully staffed, high quality cafe service without institutional subsidy, the model requires a minimum revenue target of $150 per hour. This is calculated on a weekly basis and translates to an average of 30 coffees (6oz) sold per trading hour.

$5.00/ cup

Price Per Cup (6oz)

Our proposed price for a standard 6oz coffee. 10oz (large) is priced at +$2.00 above the base rate. Extras such as alternative milks and double shots attract a +$0.50 surcharge. Priced at or below the Hampton Street cafes, it gives staff and families a good reason to stay on site.

What Does the Model Look Like?

A straightforward breakdown of the purchases needed to hit the minimum revenue target for Linacre Private Hospital, calculated on a weekly basis across all menu items. Move the sliders to test different hours and days.

Based on 200 people on site, $5.00 price per cup (6oz), 6 hours trading per day and 5 days of trading per week:

Trading Days
Blended avg price per cup: $5.70
Optional Add-On
Support Barista
Optional cover for peak periods, such as the early admissions rush or theatre tea breaks. Additional baristas are charged at $60/hr with a minimum of 4 hours per shift.
PeriodRevenue TargetAvg Purchases NeededCups Per Head Per Day
Per hour$15029-
Per day$7501450.7 cups/head
Per week$3,7507233.6 cups/head/week
Per month$15,9383,07215.4 cups/head/month

Priced to Keep Staff & Families On Site

At $5.00 for a small coffee, we sit at or below the Hampton Street cafes your staff walk to today. For a surgeon between cases or a parent waiting on a child in recovery, the closest coffee is also the easiest choice.

VenueAverage Price (6oz)
Coffee on Cue (Heritage House)$5.00
Paperboy Coffee Bar (Hampton St)$5.50
The Hamptons Bakery (Hampton St)$5.50

The best coffee. The closest location. Best value for money.

Barista in action

More Reasons to Visit & More Paths to the Target

Alongside coffee, we keep the food offer simple: a small selection of pastries and muesli slices, plus premium sparkling drinks. Every purchase counts. A coffee, a sparkling water or a slice all contribute to the weekly revenue target.

Pastries & Muesli Slices

A small, fresh selection that is easy to grab for a parent waiting on a child, or a nurse between patients.

Premium Sparkling Beverages

A mixed range of premium, locally sourced drinks for anyone after something other than coffee.

Hot Chocolates for Younger Visitors

With so many families through the day surgery unit, there is something on the menu for brothers and sisters too.

Core Operating Model

The Coffee on Cue Operating System

Six integrated pillars that power the Linacre Private Hospital coffee service.

01

Staffing & Hospitality Leadership

We recruit, train, and manage all barista staff. Baristas are briefed on the hospital setting, including quick, quiet service near offices and meeting rooms.

02

Coffee Experience Design

The coffee program is curated to reflect Melbourne's specialty culture while maintaining consistency.

03

Technology & Service Infrastructure

Integrated technology provides real-time visibility into revenue performance through a dedicated dashboard.

04

Equipment & Asset Management

All coffee equipment supplied, maintained, and serviced by Coffee on Cue to ensure reliability.

05

Program Management & Oversight

Dedicated leadership oversees service delivery, performance monitoring, and continuous improvement.

06

Engagement & Experience Support

The coffee window becomes a platform for staff engagement through seasonal menus and small activations.

Technology

Clarity, Connection and Culture in One Simple Dashboard

Linacre Private Hospital will have ongoing access to our live platform, with full transparency on revenue performance against the minimum threshold.

CoC · Minimum Revenue Dashboard
Minimum Revenue Tracker
Week of 1 to 5 March 2027
Live
Revenue This Week
$3,420
Target
$3,750
Gap to Target
$330
Daily Revenue vs Target
$780
Mon
$840
Tue
$690
Wed
$870
Thu
$240
Fri
$750 target/day

Live dashboard access included. Track revenue performance against minimum threshold in real time.

Our Coffee

The Blend for Linacre

Dark Chocolate, Toffee & Hazelnut Praline

Our Classic Blend is roasted weekly for freshness and balanced with sweetness. Perfect with milk and served black. Over 2.5 million cups served and counting.

Best for: busy, mixed crowds. The Classic is universally loved, familiar enough for the flat white drinker and refined enough for the black coffee purist.

Components40% Okapa, Papua New Guinea
40% Mantiqueira de Minas, Brazil
20% Alto Palomar, Peru
Decaf always availableMilk Chocolate, Honey & Marmalade. 100% Colombia.
Classic Blend Elevate Blend
Recommended Equipment

World-Class Hardware, Sized for the Site

Chosen to run on the kitchenette's existing power, with room to step up if demand grows.

La Marzocco GS3

La Marzocco GS3

Single-Group Coffee Machine, runs on standard 10A power

Mahlkonig E65S GBW

Mahlkonig E65S GBW

Grind-by-Weight Espresso Grinder

Square Register

Square Register

Dual-Screen POS System

Infrastructure

Facility Requirements

Heritage house kitchenette The heritage house, archive photograph

Launch Setup

  • Use of the heritage house kitchenette, with its existing 10A power, water and drainage
  • 2x additional 10A sockets (grinder, POS)
  • A service window at the front of the heritage house, subject to any heritage requirements
  • Access to dry storage and refrigeration for milk and stock
  • Access to on-site waste streams
  • Confirmation of any Bayside City Council food premises requirements

If Demand Supports a Step Up

  • A 20A or 32A supply (currently being assessed by your facilities team) allows a larger two-group machine
  • Coffee machine water source and connection requirements:
  • Water Flow Rate: 2GPM
  • Dynamic Water Pressure: 45PSI
  • Min. Pipe Size Diameter: 3/8"
  • Water Connection: 3/8" male comp
  • Further specifications available on request
Your Dedicated Team

The People Behind Your Program

Paul Wanis

Paul Wanis

Head of Sales

Leading the sales team nationally. Paul oversees service design, commercial structure and the long term direction of your program. Your commercial lead.

☕ Soy Flat White
Nicolas Mendez

Nicolas Mendez

BDM, Workplace

Your dedicated account manager. Nico oversees all workplace partnerships and ensures your program delivers from day one.

☕ Long Black
Paul Butera

Paul Butera

Operations Manager, VIC

Head of Operations (VIC). Paul manages all barista teams, site logistics, and daily service delivery across Victoria.

☕ Cappuccino
Proposed Next Steps

Proposed Timeline

October 2026
Proposal review with your executive team, and a tasting whenever it suits.
November 2026
Agree the commercial terms: trading hours, the minimum revenue target and pricing.
Dec 2026 to Jan 2027
Site preparation: confirm the service window, power and storage, and plan launch communications.
February 2027
Go live. The 3-month minimum trial begins, with live dashboard access from day one.
End of April 2027
Trial review: look at the data together and confirm month to month continuation.
Ongoing
Monthly reconciliation, with hours or scope adjusted to demand and planned ahead with you.
Contract Tenure

Partnership Structure

A 3-month minimum trial, then a month to month agreement.

The trial runs from February to April 2027. That is long enough to cover a full run of elective lists and the April school holidays, when tonsil and dental lists are at their busiest. After the trial, the agreement continues month to month with 30 days' notice either way. If demand doesn't meet expectations, the exit is clear and simple.

Terms & Acceptance

Headline Terms

A summary of the commercial terms for this activation. The full Activation Agreement governs the engagement and is provided alongside this proposal.

Engagement

Linacre Private Hospital, part of Ramsay Health Care, engages Coffee on Cue Pty Ltd (ABN 64 624 026 470) to deliver the coffee activation described in this proposal at 12 Linacre Road, Hampton VIC 3188.

Term

A 3-month minimum trial commencing on the agreed go-live date, then month to month with 30 days' written notice by either party.

Commercial Model

Minimum revenue model as set out in the Costing Framework section, priced per cup as specified. Reconciled and reported monthly. Payment terms: 14 days from invoice.

Site & Equipment

Coffee on Cue supplies all equipment, staffing, stock, and consumables. The hospital provides power, water access and the agreed service footprint at no cost to Coffee on Cue.

Insurance & Compliance

Coffee on Cue carries Public Liability ($20M), WorkCover, and all relevant food handling and trader certifications listed in the Certifications section. Compliant with all hospital operating standards.

Termination

Termination is governed by the full Activation Agreement, which sets out notice periods, breach and cure provisions, and remedies for both parties.

Full Agreement

The complete Activation Agreement, including liability, indemnities, confidentiality, brand and photography rights, force majeure, and dispute resolution, is issued separately and forms the binding contract between the parties.

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