A specialty coffee activation for one of Sydney’s most significant heritage buildings. Premium service, zero budget risk.
The Lands by Capella is one of the most significant heritage-listed buildings in New South Wales. Pyrmont sandstone. Victorian Renaissance Revival architecture. A full city block in the heart of Sydney’s Sandstone Precinct. The building’s story is extraordinary. Right now, the ground floor is quiet. That is the opportunity.
Coffee on Cue’s temporary retail model is purpose-built for exactly this moment. We bring the equipment, the team, and the operational expertise to transform an underutilised space into a vibrant daily destination. People come in for the coffee, stay for the space, and come back because they want to. Events on Level 2, Work Club members, the Sandstones Club, and the public walking past Bridge Street all become daily regulars.
The commercial model is simple: if we hit the revenue target, the activation runs at zero net cost to the building. If we fall short, we invoice the difference at month end. Either way, the space is alive, the foot traffic is real, and the ground floor is doing what it was designed to do.
We set the minimum revenue target together. You help us understand the hours, and we show you exactly how to reach that target from day one. If revenue ever falls short, you simply top up the difference at month end. Our job is to make sure that rarely, if ever, happens.
You tell us the hours and days that work for the building. We model the revenue target based on those inputs. The minimum threshold is agreed upfront, with full flexibility to adjust as demand patterns emerge.
From day one, we actively optimise pricing, menu, staffing, and visitor engagement to drive the service toward the target. Our goal is the same as yours: a self-sustaining cafe that costs the building nothing.
Revenue is tracked weekly against the agreed minimum. If actual revenue falls short in any given month, the difference is simply invoiced to the building at month end. Full transparency, no surprises.
We design the model to hit the minimum revenue target from day one. The calculator shows exactly what it takes, and our track record proves it works.
Revenue is tracked transparently via the live dashboard. Any shortfall against the agreed minimum is invoiced at the end of each month. No surprises, no complexity.
Our dashboard provides full transparency, giving you the data to confidently manage and scale the service across the activation period.
Service hours, trading days, and staffing levels can all be adjusted as demand patterns emerge. The service responds to the building, not the other way around.
Our cost-neutral operating model comes down to two key components.
To sustain a fully staffed, high-quality cafe service without institutional subsidy, the model requires a minimum revenue target of $150 per labour hour. Calculated on a weekly basis, this translates to an average of 29 coffees (6oz) sold per trading hour.
Our proposed price for a standard 6oz coffee. A 10oz (large) is priced at $6.50 ($2.00 above the base rate). Extras such as alternative milks and double shots attract a $0.50 surcharge. Positioned below every nearby cafe in the Bridge Street precinct, we give visitors every reason to stay in the building.
A straightforward breakdown of the purchases needed to sustain a $0 net cost for The Lands by Capella, calculated on a weekly basis.
Based on 150 estimated daily visitors, $4.50 price per cup (6oz), 8 hours trading per day and 5 days of trading per week:
| Period | Revenue Target | Avg Purchases Needed | Cups Per Head Per Day |
|---|---|---|---|
| Per hour | $150 | 29 | · |
| Per day | $1,200 | 231 | 1.5 cups/head |
| Per week | $6,000 | 1,155 | 7.7 cups/head/week |
| Per month | $25,500 | 4,909 | 32.7 cups/head/month |
At just 1.5 cups per head per day, The Lands by Capella achieves full cost neutrality. That is less than one and a half coffees per person per day.
At $4.50 for a 6oz coffee, Coffee on Cue sits below every nearby option in the Bridge Street precinct. When we are the closest, the freshest, and the most affordable, visitors and tenants have every reason to stay in the building.
| Venue | Average Price (6oz) |
|---|---|
| Coffee on Cue (The Lands by Capella) | $4.50 |
| Cabrito Coffee Traders (Bulletin Pl) | $5.00 |
| Loftus Lane Cafe (38 Bridge St) | $5.50 |
| Café Sydney (Customs House) | $6.00 |
| Hotel lobby bars (area avg.) | $6.50+ |
The best coffee. The closest location. Best value for money.
Beyond the daily coffee service, our platform brings additional capabilities that make the activation more useful for everyone in the building, from Work Club members to event teams on Level 2.
Members and visitors can scan a QR code from anywhere in the building, place their order, and pick it up from the bar. No queues, no waiting. A seamless experience that fits naturally into the sit-and-stay format of the space.
Six integrated pillars that power the The Lands by Capella coffee activation.
We recruit, train, and manage all barista staff. NSW Operations Manager Michael Gonano oversees service delivery and performance at this site.
The coffee program is curated to reflect Australia’s specialty culture while maintaining the consistency and reliability a premium heritage precinct demands.
Integrated technology provides real-time visibility into revenue performance through a dedicated dashboard. Self-service POS optimised for this environment.
All coffee equipment supplied, maintained, and serviced by Coffee on Cue. Cart-based setup with 2-group machine, fully self-contained and venue-ready.
Dedicated leadership oversees service delivery, performance monitoring, and continuous improvement across the activation period.
The coffee bar acts as a platform for building activation, aligned with your marketing team for go-live comms, events, and seasonal moments that drive foot traffic.
The Lands by Capella will have permanent access to our live platform, with full transparency on weekly revenue against the minimum threshold, updated in real time.
Our Classic Blend is roasted weekly for freshness and balanced for sweetness, perfect with milk and served black. Over 2.5 million cups served and counting.
Best for: high-traffic heritage environments. Universally loved, familiar enough for the flat white drinker and refined enough for the black coffee purist.
Combining modern aesthetics with superior reliability. A cart-based setup designed for premium activations.
2-Group Coffee Machine
Espresso Grinder
Dual-Screen POS System
Founder and CEO of Coffee on Cue. Leads vision, partnerships, and the company’s growth strategy across Melbourne and Sydney.
Your dedicated account manager. Nico oversees all workplace and activation partnerships and ensures your program delivers from day one.
Head of Operations for NSW. Michael manages all barista teams, site logistics, and daily service delivery across Coffee on Cue’s Sydney activations.
This proposal is structured as a 3-month activation management agreement.
A 3-month activation period commencing on the agreed go-live date. Following the initial term, the agreement continues on a month-to-month basis until either party provides 30 days written notice of termination. This structure provides certainty for the stop-gap period while preserving full flexibility as the permanent cafe tenant fits out.
A summary of the commercial terms for this activation. The full Activation Agreement governs the engagement and is provided alongside this proposal.
JLL (as managing agent on behalf of Pontiac Land Group) engages Coffee on Cue Pty Ltd (ABN 64 624 026 470) to deliver the temporary retail coffee activation described in this proposal at 23-33 Bridge Street, Sydney NSW 2000.
3-month activation period commencing on the agreed go-live date. Extensions by mutual agreement on a month-to-month basis, with 30 days written notice required for termination by either party.
Cost-neutral revenue share as set out in the Investment section. Minimum revenue underwrite of $150 per labour hour as specified. Reconciled and reported monthly. Payment terms: 14 days from invoice.
Coffee on Cue supplies all equipment, staffing, stock, and consumables. Building management to provide power (20A or 32A single phase), water access, hand washing facility, and the agreed activation footprint at no cost to Coffee on Cue.
Coffee on Cue carries Public Liability ($20M), WorkCover, and all relevant food handling and trader certifications. Compliant with City of Sydney Council requirements for temporary food activations.
The complete Activation Agreement, including liability, indemnities, confidentiality, brand and photography rights, force majeure, and dispute resolution, is issued separately and forms the binding contract between the parties.
Submit your details and we will issue the Activation Agreement to the email below within 24 hours.