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The Property Advisory
Activation Proposal — 9/13 Flintoff St, Greensborough VIC 3088

Activating Greensborough Medical Centre Lobby

More Than Coffee. A Moment of Comfort for patients, staff and everyone in between.

130
Daily Foot Traffic
Flintoff St
Greensborough, VIC
Min Revenue
Model
The Opportunity

A Waiting Room Reimagined as a Space for Connection

Greensborough Medical Centre is a genuine health precinct under one roof: 25 to 30 GPs, a dentist, Tom Lane Pharmacy, Lumus Imaging, pathology, and Adora Fertility, all sharing one large reception on the upper level. It is a space with real, consistent daily footfall, and right now that footfall passes through a room with nothing to offer it.

The opportunity is straightforward. Patients waiting for appointments, pathology patients who have been fasting and want something the moment their bloods are drawn, and the fertility clinic's returning patients all pass through the same room, day after day. Your own GPs have already said as much: they like the space, they just wish coffee was easy to get.

This is a fully managed activation on a minimum revenue model. The Property Advisory brings a genuine amenity to the table for the head tenant with a guaranteed revenue floor agreed upfront, and we run the cafe end to end, staffing, equipment, stock, and reporting included.

People connecting over coffee
Greensborough Medical & Dental Centre, 9/13 Flintoff St
Needs Analysis

What we heard

Current State
Our Solution
01
A busy medical precinct with no coffee shops or similar amenities nearby
We activate the reception as a warm, fully staffed cafe, not just a coffee point
02
An amenity for doctors, nurses and staff, as well as patients passing through
The cafe is built for everyone on site, a proper coffee break for staff in the middle of a demanding clinical day
03
Multiple tenants, each with their own waiting area, wanting to feel equally served
We activate the main reception itself, so the amenity and its foot traffic reach every tenant's waiting space evenly, not just the one closest to the counter
04
Wanting to prove the model before locking in a long term
6-month initial activation, month-to-month after, so the commitment grows with the results
05
A clinical space that can start to feel repetitive for patients who visit again and again
We bring genuine energy and hospitality into the reception, something the fertility clinic's returning patients and other regulars can actually look forward to on every visit
How The Model Works

What Does the Model Look Like?

We set the minimum revenue target together. You help us understand the hours, and we show you exactly how to reach that target from day one. If revenue ever falls short, you simply top up the difference at month end. Our job is to make sure that rarely, if ever, happens.

01

We Set the Target Together

You tell us the hours and days that work for your building. We model the revenue target based on those inputs. The minimum threshold is agreed upfront, with full flexibility to adjust as demand patterns emerge.

02

We Show You How to Get There

From day one, we actively optimise pricing, menu, staffing, and tenant engagement to drive the service toward the target. Our goal is the same as yours: a self-sustaining cafe that costs the building nothing.

03

Any Shortfall is Made Up

Revenue is tracked weekly against the agreed minimum. If actual revenue falls short in any given month, the difference is simply invoiced to the building at month end. Full transparency, no surprises.

Minimum Revenue From Day One

We design the model to hit the minimum revenue target from day one. The calculator below shows exactly what it takes, and where volume supports it, the service can run at zero net cost to you.

Month-End Reconciliation

Revenue is tracked transparently via the live dashboard. Any shortfall against the agreed minimum is invoiced at the end of each month. No surprises, no complexity.

Data Driven Decisions

Our dashboard provides full transparency, giving you the data to confidently scale the service.

Flexibility Built In

Month-to-month agreement after a 6-month minimum. Hours, menu, and staffing scale with real demand as it emerges, not a forecast made before the space has found its rhythm.

Costing Framework

Straightforward, Predictable, Transparent

Our minimum revenue operating model comes down to two key components.

$150/ hour

Minimum Revenue

To maintain a fully staffed, high quality cafe service without institutional subsidy, the model requires a minimum revenue target of $150 per hour. This is calculated on a weekly basis and translates to an average of 30 coffees (6oz) sold per trading hour.

$5.00/ cup

Price Per Cup (6oz)

Our proposed price for a standard 6oz coffee. 10oz (large) is priced at +$2.00 above the base rate. Extras such as alternative milks and double shots attract a +$0.50 surcharge. Priced below every cafe on the Greensborough Main St strip, we're the most convenient and cost-effective option in the area.

What Does the Model Look Like?

A straightforward breakdown of the purchases needed to hit the minimum revenue target for Greensborough Medical Centre, calculated on a weekly basis across all menu items.

Based on 200 people in the building, $4.50 price per cup (6oz), 5 hours trading per day and 5 days of trading per week:

Trading Days
Blended avg price per cup: $5.20
Optional Add-On
Support Barista
To cover peak periods (GP change-overs, pathology's morning rush) with frictionless service. Additional baristas are charged at $60/hr with a minimum of 4 hours per shift.
Days on shift
Add-on cost: /week Updated monthly target:
PeriodRevenue TargetAvg Purchases NeededCups Per Head Per Day
Per hour$15029
Per day$7501450.7 cups/head
Per week$3,7507233.6 cups/head/week
Per month$15,9383,07215.4 cups/head/month

At just 0.7 cups per head per day, Greensborough Medical Centre achieves full the minimum revenue target. That is less than one coffee per person per day, across coffee, food, and beverages combined.

Priced to Keep Patients & Staff Onsite

At $5.00 per cup, Coffee on Cue is priced below every cafe on the Greensborough Main St strip, giving GPs, staff and patients a reason to stay on site rather than drive off for a coffee between appointments.

VenueAverage Price (6oz)
Coffee on Cue (Flintoff St)$5.00
Prelude Coffee & Bagels (Main St)$6.00
Mabel Jones (Grimshaw St)$5.50
Velvet Bean (Greensborough Plaza)$5.50
Serenitea Cafe (Main St)$5.10

The best coffee. The closest location. Best value for money.

Barista in action

More Reasons to Visit & More Paths to Revenue Target

Beyond coffee, our additional menu extends the revenue opportunity, giving patients and staff more reasons to visit the cafe and helping Greensborough Medical Centre reach the minimum revenue target with ease. Every purchase counts. Whether it is a coffee, a sparkling water, or a slice. All sales contribute to the weekly revenue target.

Premium Sparkling Beverages

Mixed range of premium locally sourced beverages.

Selection of Pastries & Baked Goods

Fresh baked goods and light bites, ideal for pathology patients breaking a fast or GPs grabbing something between consults.

Cold Pressed Juices

A genuine nutrient hit for pathology patients coming off a fast, and a welcome alternative for anyone after something other than coffee.

Core Operating Model

The Coffee on Cue Operating System

Six integrated pillars that power the Greensborough Medical Centre cafe service.

01

Staffing & Hospitality Leadership

We recruit, train, and manage all barista staff. Baristas are briefed on the health-precinct setting, including quick, quiet service for fasting pathology patients.

02

Coffee Experience Design

The coffee program is curated to reflect Melbourne's specialty culture while maintaining consistency.

03

Technology & Service Infrastructure

Integrated technology provides real-time visibility into revenue performance through a dedicated dashboard.

04

Equipment & Asset Management

All coffee equipment supplied, maintained, and serviced by Coffee on Cue to ensure reliability.

05

Program Management & Oversight

Dedicated leadership oversees service delivery, performance monitoring, and continuous improvement.

06

Engagement & Experience Support

The coffee bar acts as a platform for tenant engagement through activations and seasonal experiences.

Technology

Clarity, Connection and Culture in One Simple Dashboard

Greensborough Medical Centre will have permanent access to our live platform providing full transparency on revenue performance against the minimum threshold.

CoC · Minimum Revenue Dashboard
Minimum Revenue Tracker
Week of 14 Apr — 18 Apr 2026
Live
Revenue This Week
$3,420
Target
$3,750
Gap to Target
$330
Daily Revenue vs Target
$780
Mon
$840
Tue
$690
Wed
$870
Thu
$240
Fri
$750 target/day

Live dashboard access included. Track revenue performance against minimum threshold in real time.

Our Coffee

The Blend for Greensborough Medical

Dark Chocolate, Toffee & Hazelnut Praline

Our Classic Blend is roasted weekly for freshness and balanced with sweetness. Perfect with milk and served black. Over 2.5 million cups served and counting.

Best for: high-traffic retail environments. The Classic is universally loved, familiar enough for the flat white drinker and refined enough for the black coffee purist.

Components40% Okapa, Papua New Guinea
40% Mantiqueira de Minas, Brazil
20% Alto Palomar, Peru
Decaf always availableMilk Chocolate, Honey & Marmalade. 100% Colombia.
Classic Blend Elevate Blend
Recommended Equipment

World-Class Hardware for Sustained Demand

Combining modern aesthetics with superior reliability.

La Marzocco Linea Classic S

La Marzocco Linea Classic S

2-Group Coffee Machine

Mazzer Robur E

Mazzer Robur E

Espresso Grinder

Square Register

Square Register

Dual-Screen POS System

Infrastructure

Facility Requirements

Standard Setup

  • 1x 32AMP 3-Phase or 1x 20A single-phase power connection (coffee machine)
  • 3x additional 10A sockets (grinder, POS, ancillary equipment)
  • Self-contained sink unit with onboard hot water (no plumbing connection required)
  • Access to BOH dry storage
  • Access to on-site refrigeration and waste streams
  • Confirmation of loading instructions for your space
  • Confirmation of any Banyule City Council food trader permit requirements

If Transitioning to Permanent

  • Coffee machine water source and connection requirements:
  • Water Flow Rate: 2GPM
  • Dynamic Water Pressure: 45PSI
  • Min. Pipe Size Diameter: 3/8"
  • Water Connection: 3/8" male comp
  • Further specifications available on request
Your Dedicated Team

The People Behind Your Program

Ryan Spaccavento

Ryan Spaccavento

Founder & CEO

Founder and CEO of Coffee on Cue. Leads vision, partnerships, and the company's growth strategy across Melbourne and Sydney.

☕ Flat White
Nicolas Mendez

Nicolas Mendez

BDM — Workplace

Your dedicated account manager. Nico oversees all workplace partnerships and ensures your program delivers from day one.

☕ Long Black
Paul Butera

Paul Butera

Operations Manager — VIC

Head of Operations (VIC). Paul manages all barista teams, site logistics, and daily service delivery across Victoria.

☕ Cappuccino
Proposed Next Steps

Proposed Timeline

Week 1
Finalise operational windows: lock in trading days and hours, and confirm the reception as the go-live location.
Week 2
Establish commercial benchmarks: agree the minimum revenue target and pricing with The Property Advisory and the head tenant.
Weeks 3-4
Facility scoping: confirm power, water and street visibility requirements with your contractor.
Months 1-6
Initial activation period: gather real data on patient and staff habits, pricing sensitivity, and foot traffic.
End of Month 6
Review activation data and confirm month-to-month continuation.
Ongoing
Dashboard access, monthly reconciliation, and flexibility to adjust hours or scope as demand grows.
Contract Tenure

Partnership Structure

This proposal is structured as a month-to-month management agreement.

After an initial 6-month minimum, the agreement continues month-to-month with 30 days' notice either way. This lets The Property Advisory respond to real patient and staff demand before committing long-term, while giving the head tenant confidence the amenity is already proving itself.

Terms & Acceptance

Headline Terms

A summary of the commercial terms for this activation. The full Activation Agreement governs the engagement and is provided alongside this proposal.

Engagement

The Property Advisory engages Coffee on Cue Pty Ltd (ABN 64 624 026 470) to deliver the temporary retail coffee activation described in this proposal at 9/13 Flintoff St, Greensborough VIC 3088.

Term

month-to-month activation period commencing on the agreed go-live date. Extensions or renewals by mutual written agreement.

Commercial Model

Minimum revenue underwrite as set out in the Investment section, priced per cup as specified. Reconciled and reported monthly. Payment terms: 14 days from invoice.

Site & Equipment

Coffee on Cue supplies all equipment, staffing, stock, and consumables. Landlord/centre to provide power, water access, and the agreed tenancy or activation footprint at no cost to Coffee on Cue.

Insurance & Compliance

Coffee on Cue carries Public Liability ($20M), WorkCover, and all relevant food handling and trader certifications listed in the Certifications section. Compliant with all centre operating standards.

Termination

Termination is governed by the full Activation Agreement, which sets out notice periods, breach and cure provisions, and remedies for both parties.

Full Agreement

The complete Activation Agreement, including liability, indemnities, confidentiality, brand and photography rights, force majeure, and dispute resolution, is issued separately and forms the binding contract between the parties.

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