More than coffee. A daily anchor of connection, energy, and tenant amenity during a period of transformation.
The current cafe operator at 350 Queen Street is exiting at the end of April, coinciding with the beginning of a significant lobby and facade refurbishment. For tenants across 20 floors of government, education, legal, and financial services, this creates a gap in a daily amenity they rely on.
Coffee on Cue fills that gap immediately with a flexible, fully managed barista service that operates from the existing fitout and can relocate within the building as construction progresses. The result is zero disruption to tenant amenity, even during a period of active building works.
For TE Capital Partners, it means tenants continue to experience a premium, professionally run cafe without needing to source or manage a replacement operator. For the building, it signals that amenity and tenant experience remain a priority, regardless of the construction timeline.
We set the minimum revenue target together. You help us understand the hours, and we show you exactly how to reach that target from day one. If revenue ever falls short, you simply top up the difference at month end. Our job is to make sure that rarely, if ever, happens.
You tell us the hours and days that work for your building. We model the revenue target based on those inputs. The minimum threshold is agreed upfront, with full flexibility to adjust as demand patterns emerge.
From day one, we actively optimise pricing, menu, staffing, and tenant engagement to drive the service toward the target. Our goal is the same as yours: a self-sustaining cafe that costs the building nothing.
Revenue is tracked weekly against the agreed minimum. If actual revenue falls short in any given month, the difference is simply invoiced to the building at month end. Full transparency, no surprises.
We design the model to hit the minimum revenue target from day one. The calculator below shows exactly what it takes, and our track record proves it works.
Revenue is tracked transparently via the live dashboard. Any shortfall against the agreed minimum is invoiced at the end of each month. No surprises, no complexity.
Our dashboard provides full transparency, giving you the data to confidently scale the service.
Hours, days, and location can adjust as the building evolves through its refurbishment. The service adapts to you.
Our cost-neutral operating model comes down to two key components.
To maintain a fully staffed, high quality cafe service without institutional subsidy, the model requires a minimum revenue target of $150 per hour. This is calculated on a weekly basis and translates to an average of 34 coffees (6oz) sold per trading hour.
Our proposed price for a standard 6oz coffee. 10oz (large) is priced at +$2.00 above the base rate. Extras such as alternative milks and double shots attract a +$0.50 surcharge. By positioning below the local average of $5.00+, we provide the most convenient and cost-effective option in the area.
A straightforward breakdown of the purchases needed to sustain a $0 net cost for 350 Queen Street, calculated on a weekly basis across all menu items.
Based on 200 people in the building, $4.50 price per cup (6oz), 5 hours trading per day and 5 days of trading per week:
| Period | Revenue Target | Avg Purchases Needed | Cups Per Head Per Day |
|---|---|---|---|
| Per hour | $150 | 29 | — |
| Per day | $750 | 145 | 0.7 cups/head |
| Per week | $3,750 | 723 | 3.6 cups/head/week |
| Per month | $15,938 | 3,072 | 15.4 cups/head/month |
At just 0.7 cups per head per day, 350 Queen Street achieves full the minimum revenue target. That is less than one coffee per person per day, across coffee, food, and beverages combined.
At $4.50 per cup, Coffee on Cue sits meaningfully below the local market, making the 350 Queen St cafe the most convenient and cost-effective coffee option in the area.
| Venue | Average Price (6oz) |
|---|---|
| Coffee on Cue (350 Queen St) | $4.50 |
| Industry Beans | $4.50 |
| Market Lane | $4.50 |
| Rustica | ~$5.00 |
| Code Black | ~$5.00 |
The best coffee. The closest location. Best value for money.
Beyond coffee, our additional menu extends the revenue opportunity, giving tenants more reasons to visit the cafe and helping 350 Queen Street reach the minimum revenue target with ease. Every purchase counts. Whether it is a coffee, a sparkling water, or a slice. All sales contribute to the weekly revenue target.
Mixed range of premium locally sourced beverages.
Assorted slices, cakes, and baked goods. Simple, non-perishable items curated for quality.
Tenants can order catering for their floor through our integrated catering portal and prepay online. From team breakfasts to client meetings.
Tenants can scan a QR code from their desk, place their order, and pick it up at the cafe. No queues, no waiting.
Six integrated pillars that power the 350 Queen Street cafe service.
We recruit, train, and manage all barista staff. For 350 Queen St, staff selection prioritises resilience for a construction-adjacent environment.
The coffee program is curated to reflect Melbourne's specialty culture while maintaining consistency.
Integrated technology provides real-time visibility into revenue performance through a dedicated dashboard.
All coffee equipment supplied, maintained, and serviced by Coffee on Cue to ensure reliability.
Dedicated leadership oversees service delivery, performance monitoring, and continuous improvement.
The coffee bar acts as a platform for tenant engagement through activations and seasonal experiences.
350 Queen Street will have permanent access to our live platform providing full transparency on revenue performance against the minimum threshold.
Our Classic Blend is roasted weekly for freshness and balanced with sweetness. Perfect with milk and served black. Over 2.5 million cups served and counting.
Best for: high-traffic retail environments. The Classic is universally loved, familiar enough for the flat white drinker and refined enough for the black coffee purist.
Combining modern aesthetics with superior reliability.
2-Group Coffee Machine
Espresso Grinder
Dual-Screen POS System
Founder and CEO of Coffee on Cue. Leads vision, partnerships, and the company's growth strategy across Melbourne and Sydney.
Your dedicated account manager. Nico oversees all workplace partnerships and ensures your program delivers from day one.
Head of Operations (VIC). Paul manages all barista teams, site logistics, and daily service delivery across Victoria.
This proposal is structured as a 12-month management agreement with flexibility to extend or adjust the term based on mutual agreement.
Coffee on Cue operates as the managed cafe operator within the existing fitout, with the ability to relocate within the building as refurbishment works require. The agreement includes full operational flexibility on trading hours, days, and duration, adjustable based on actual demand patterns, building activity, and the evolving refurbishment timeline.
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